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giftadvisor.com

giftadvisor.com is SSL secured

Free website and domain report on giftadvisor.com

Last Updated: 8th September, 2022 Update Now
Overview

Snoop Summary for giftadvisor.com

This is a free and comprehensive report about giftadvisor.com. The domain giftadvisor.com is currently hosted on a server located in United States with the IP address 52.207.136.140, where USD is the local currency and the local language is English. Giftadvisor.com has the potential to be earning an estimated $5 USD per day from advertising revenue. If giftadvisor.com was to be sold it would possibly be worth $3,645 USD (based on the daily revenue potential of the website over a 24 month period). Giftadvisor.com is quite popular with an estimated 1,747 daily unique visitors. This report was last updated 8th September, 2022.

About giftadvisor.com

Site Preview: giftadvisor.com giftadvisor.com
Title: GiftAdvisor.com - Thoughtful Gifts, Handpicked By Gift Experts
Description: Thoughtful gifts for men, women, teens, kids and people who have everything. These gifts are creative, clever, sentimental and as unique as your relationship.
Keywords and Tags: online shopping
Related Terms: thoughtful stories
Fav Icon:
Age: Over 27 years old
Domain Created: 29th August, 1996
Domain Updated: 8th May, 2022
Domain Expires: 28th August, 2030
Review

Snoop Score

2/5

Valuation

$3,645 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 431,327
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 1,747
Monthly Visitors: 53,173
Yearly Visitors: 637,655
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $5 USD
Monthly Revenue: $152 USD
Yearly Revenue: $1,817 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: giftadvisor.com 15
Domain Name: giftadvisor 11
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 80
Performance 94
Accessibility 98
Best Practices 83
SEO 92
PWA 33
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.giftadvisor.com
Updated: 8th September, 2022

1.26 seconds
First Contentful Paint (FCP)
91%
8%
1%

0.00 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on desktop
94

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for giftadvisor.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.7 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 1.7 s
The time taken for the page to become fully interactive.
Speed Index — 1.1 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 10 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.011
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.9 s
The time taken for the primary content of the page to be rendered.
Network Requests
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XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
449.326
13.351
508.525
10.933
519.467
10.243
544.106
8.538
554.349
13.515
568.365
38.335
609.411
9.752
630.014
22.988
653.642
6.62
661.839
25.611
687.622
66.812
760.043
13.746
773.803
19.406
806.549
10.047
817.191
8.641
826.909
21.823
852.366
12.394
869
15.728
884.738
17.494
905.944
28.112
934.102
21.191
959.258
19.664
982.293
16.048
998.372
98.643
1107.774
8.116
1116.342
9.646
1135.529
14.122
1150.697
5.304
1167.077
27.079
1194.642
6.169
1204.204
6.492
1210.704
14.655
1226.542
14.965
1454.439
5.21
1471.354
44.015
1531.625
16.71
1548.839
13.374
1563.366
14.161
1580.316
10.036
1590.548
16.936
1610.545
15.231
1628.513
9.81
1640.467
15.577
1658.349
10.998
1671.467
9.945
1684.216
6.908
1692.2
6.465
1699.734
7.03
1707.836
26.769
1735.662
40.646
1785.775
21.707
1808.552
15.624
1824.211
7.182
1921.696
24.371
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Defer offscreen images — Potential savings of 13 KiB
Time to Interactive can be slowed down by resources on the page. Giftadvisor.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
10548
10548
https://www.giftadvisor.com/images/ga-logo-icon-min.png
2599
2599
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Giftadvisor.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Giftadvisor.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 13 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Giftadvisor.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...
15577
13106
Efficiently encode images — Potential savings of 6 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
10548
5807
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 310 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.giftadvisor.com/
307.278
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Giftadvisor.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://giftadvisor.com/
190
https://www.giftadvisor.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Giftadvisor.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 12 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
11334
https://fast.wistia.com/assets/external/E-v1.js
238
https://fast.wistia.com/assets/external/captions.js
86
https://fast.wistia.com/assets/external/wistiaLogo.js
64
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
48
https://connect.facebook.net/en_US/fbevents.js
45
https://fast.wistia.com/assets/external/externalPlayer.js
42
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://giftadvisor.imgix.net/bg-images/homepage-banner-2-min.jpg?auto=format
0
Avoids enormous network payloads — Total size was 2,612 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182858
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
175382
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
174314
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
157200
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153589
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144600
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143514
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140694
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
126261
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
121252
Avoid chaining critical requests — 7 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Giftadvisor.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.giftadvisor.com/
406.372
267.552
2.785
https://fast.wistia.com/assets/external/E-v1.js
148.997
134.628
3.221
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
108.747
92.457
1.897
Unattributable
84.11
2.829
0.157
https://www.clarity.ms/eus-d/s/0.6.40/clarity.js
65.351
59.953
0.368
Minimizes main-thread work — 1.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
846.618
Other
109.855
Style & Layout
97.285
Garbage Collection
31.619
Rendering
28.52
Parse HTML & CSS
23.95
Script Parsing & Compilation
22.864
Keep request counts low and transfer sizes small — 85 requests • 2,612 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
85
2674819
Image
25
1686137
Script
35
863418
Font
5
66491
Document
2
45889
Other
16
8210
Stylesheet
2
4674
Media
0
0
Third-party
81
2616258
Minimize third-party usage — Third-party code blocked the main thread for 40 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
71043
30.386
SHOW DETAILS
246997
12.191
SHOW DETAILS
134539
0
SHOW DETAILS
115580
0
SHOW DETAILS
103601
0
SHOW DETAILS
70347
0
SHOW DETAILS
67668
0
SHOW DETAILS
50992
0
SHOW DETAILS
21251
0
SHOW DETAILS
19080
0
SHOW DETAILS
15194
0
SHOW DETAILS
736
0
SHOW DETAILS
657
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Who Is the Gift for? GO!
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Who Is the Gift for? GO!
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Gift Guides (2022) 30+ GIFTS FOR A COOK Buying gifts for a cook can be both ex…
0.0066038230655524
Who Is the Gift for? GO!
0.0038860485823362
BESTSELLERS RECIPIENTS RELATIONSHIPS OCCASIONS TYPES INTERESTS PROFESSIONS
0.00075015494785605
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://fast.wistia.com/assets/external/E-v1.js
1663
67
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Largest Contentful Paint — 1.5 s
The timing of the largest text or image that is painted.

Other

Eliminate render-blocking resources — Potential savings of 230 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Giftadvisor.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://polyfill.io/v3/polyfill.min.js?features=IntersectionObserver
657
230
Reduce unused JavaScript — Potential savings of 399 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://fast.wistia.com/assets/external/E-v1.js
116729
70403
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
87098
69506
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
69027
59926
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
66185
44254
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
50992
36471
https://www.googletagmanager.com/gtag/js?id=G-94D80PLYM6
75259
29797
https://www.googletagmanager.com/gtag/js?id=AW-874804903&l=dataLayer&cx=c
59280
27247
https://a.opmnstr.com/app/js/api.min.js
43467
24562
https://fast.wistia.com/assets/external/wistia-mux.js
33119
24005
https://fast.wistia.com/assets/external/captions-v1.js
30056
22821
Serve images in next-gen formats — Potential savings of 701 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182384
81604.55
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
173840
81200.9
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
174908
78728.5
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
156699
72279.9
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153115
70411.7
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143040
67893.9
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140220
67709.85
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144126
67143.25
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
125760
62198.6
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
120778
60683.8
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
10548
8416.35

Other

Properly size images — Potential savings of 1,393 KiB
Images can slow down the page's load time. Giftadvisor.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182384
171756
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
174908
164715
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
173840
163709
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
156699
147567
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153115
144192
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144126
135727
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143040
134704
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140220
132049
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
125760
118431
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
120778
113740
Serve static assets with an efficient cache policy — 13 resources found
Giftadvisor.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.hotjar.com/c/hotjar-2878727.js?sv=6
60000
2742
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
300000
50992
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
1200000
87098
https://connect.facebook.net/en_US/fbevents.js
1200000
28004
https://fast.wistia.com/assets/external/E-v1.js
3600000
116729
https://fast.wistia.com/assets/external/wistia-mux.js
3600000
33119
https://fast.wistia.com/assets/external/captions.js
3600000
30056
https://fast.wistia.com/assets/external/externalPlayer.js
3600000
23746
https://fast.wistia.com/assets/external/wistiaLogo.js
3600000
13795
https://www.google-analytics.com/analytics.js
7200000
20631
https://www.clarity.ms/eus-d/s/0.6.40/clarity.js
86400000
23971
https://www.giftadvisor.com/scripts/ga-bootstrap-170614.js
2592000000
10730
https://www.giftadvisor.com/images/ga-logo-icon-min.png
2592000000
3331
Avoid an excessive DOM size — 1,516 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1516
Maximum DOM Depth
Wistia video thumbnail
18
Maximum Child Elements
body
31
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/quicksand/v5/32nyIRHyCu6iqEka_hbKsugdm0LZdjqr5-oayXSOefg.woff2
6.3419998623431
https://fonts.gstatic.com/s/quicksand/v5/sKd0EMYPAh5PYCRKSryvW1tXRa8TVwTICgirnJhmVJw.woff2
5.8950004167855
https://fonts.gstatic.com/s/opensans/v13/cJZKeOuBrn4kERxqtaUH3VtXRa8TVwTICgirnJhmVJw.woff2
5.8629997074604
https://fonts.gstatic.com/s/lato/v23/S6uyw4BMUTPHjx4wXiWtFCc.woff2
6.2800003215671
https://fonts.gstatic.com/s/lato/v23/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2
6.4039998687804
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
https://giftadvisor.imgix.net/ga-logo-m.jpg?auto=format
https://www.giftadvisor.com/images/ga-logo-icon-min.png
https://d3pjd6pmkypy3v.cloudfront.net/facebook-3-32.png
https://d3pjd6pmkypy3v.cloudfront.net/instagram-3-32.png
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of giftadvisor.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Giftadvisor.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
BESTSELLERS
RECIPIENTS
RELATIONSHIPS
OCCASIONS
TYPES
INTERESTS
PROFESSIONS
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
10
Under $10
25
Under $25
100
$50 to $100
200
$100 to $200
Max
Over $200
FIND GIFTS

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
83

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that giftadvisor.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
1.11.2
jQuery UI
1.12.1
jQuery Mobile
WebFont Loader
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://giftadvisor.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 12 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
4
Medium
SHOW DETAILS
3
High
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for giftadvisor.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 10 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
33

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of giftadvisor.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 68
Performance 40
Accessibility 96
Best Practices 75
SEO 91
PWA 40
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.giftadvisor.com
Updated: 8th September, 2022

1.78 seconds
First Contentful Paint (FCP)
76%
17%
7%

0.02 seconds
First Input Delay (FID)
95%
3%
2%

Simulate loading on mobile
40

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for giftadvisor.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.036
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Defer offscreen images — Potential savings of 41 KiB
Time to Interactive can be slowed down by resources on the page. Giftadvisor.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://embed-ssl.wistia.com/deliveries/61a0a63b253af30e9bced89558f77432.webp?image_crop_resized=960x540
28992
28992
https://giftadvisor.imgix.net/ga-logo-m.jpg?auto=format
6338
6338
https://fast.wistia.com/embed/medias/x2kv0jk0y3/swatch
4366
4366
https://www.giftadvisor.com/images/ga-logo-icon-min.png
2599
2599
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Giftadvisor.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Giftadvisor.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 13 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Giftadvisor.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...
15577
13405
Efficiently encode images — Potential savings of 6 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
10548
5807
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 270 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.giftadvisor.com/
270.853
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Giftadvisor.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://giftadvisor.com/
630
https://www.giftadvisor.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Giftadvisor.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 12 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
11331
https://fast.wistia.com/assets/external/E-v1.js
238
https://fast.wistia.com/assets/external/captions.js
86
https://fast.wistia.com/assets/external/skipControls.js
68
https://fast.wistia.com/assets/external/playPauseLoadingControl.js
65
https://fast.wistia.com/assets/external/wistiaLogo.js
64
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
48
https://fast.wistia.com/assets/external/engines/manual_quality_video.js
48
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://giftadvisor.imgix.net/bg-images/homepage-banner-2-min.jpg?auto=format
0
Avoid chaining critical requests — 8 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Giftadvisor.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 88 requests • 2,674 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
88
2738276
Image
26
1697680
Script
39
916042
Font
5
66489
Document
2
45889
Other
14
7502
Stylesheet
2
4674
Media
0
0
Third-party
84
2679714
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Who Is the Gift for? GO!
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Who Is the Gift for? GO!
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
30+ GIFTS FOR A COOK Buying gifts for a cook can be both exciting and daunting…
0.035772033691406
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://fast.wistia.com/assets/external/E-v1.js
8095
325
https://www.giftadvisor.com/
2378
238
https://fast.wistia.com/assets/external/E-v1.js
11263
200
https://www.giftadvisor.com/
11974
189
https://www.clarity.ms/eus-e/s/0.6.40/clarity.js
11648
183
https://www.googletagmanager.com/gtag/js?id=AW-874804903&l=dataLayer&cx=c
8736
150
https://www.googletagmanager.com/gtag/js?id=G-94D80PLYM6
6648
139
https://www.clarity.ms/eus-e/s/0.6.40/clarity.js
12163
112
https://fast.wistia.com/assets/external/E-v1.js
8435
107
https://www.giftadvisor.com/
2793
101
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
8886
90
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
8542
85
https://a.opmnstr.com/app/js/api.min.js
8979
80
https://fast.wistia.com/assets/external/wistia-mux.js
10150
78
Unattributable
694
72
https://www.giftadvisor.com/
2721
72
https://a.opmnstr.com/app/js/api.min.js
5095
71
https://www.giftadvisor.com/
2894
71
https://fast.wistia.com/assets/external/engines/manual_quality_video.js
13450
70
https://www.giftadvisor.com/
1875
69
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://giftadvisor.com/
http/1.1
0
136.02000000537
321
0
301
text/html
https://www.giftadvisor.com/
h2
136.32900000084
406.18900000118
44180
268096
200
text/html
Document
https://polyfill.io/v3/polyfill.min.js?features=IntersectionObserver
h2
417.98600001493
435.89000002248
657
101
200
text/javascript
Script
https://www.googletagmanager.com/gtag/js?id=G-94D80PLYM6
h2
418.13200002071
445.02000001376
75201
211074
200
application/javascript
Script
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
h2
447.58100001491
508.12000001315
50986
151572
200
text/javascript
Script
https://giftadvisor.imgix.net/ga-logo-m.jpg?auto=format
h2
447.92000000598
467.22000002046
6863
6338
200
image/avif
Image
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
h2
448.11200001277
493.68900002446
11059
10548
200
image/jpeg
Image
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
h2
448.36700000451
472.26000000956
121252
120778
200
image/jpeg
Image
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
h2
448.60400000471
474.98600001563
143514
143040
200
image/jpeg
Image
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
h2
448.848
474.60500002489
175382
174908
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
h2
449.01300000492
473.7830000231
140694
140220
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
h2
449.17200002237
471.57600001083
144600
144126
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
h2
449.49900000938
470.17600000254
157200
156699
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
h2
449.65500000399
472.60999999708
126261
125760
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
h2
449.82700000401
471.09600002295
182858
182384
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
h2
449.95900001959
472.99500001827
174314
173840
200
image/jpeg
Image
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
h2
450.16900001792
474.25400000066
153589
153115
200
image/jpeg
Image
https://www.giftadvisor.com/images/ga-logo-icon-min.png
h2
450.29300000169
570.80600000336
3331
2599
200
image/png
Image
https://fast.wistia.com/embed/medias/x2kv0jk0y3.jsonp
h2
450.40800000424
465.55100000114
3677
7272
200
application/javascript
Script
https://fast.wistia.com/assets/external/E-v1.js
h2
451.23000000603
485.25900000823
116741
639411
200
application/javascript
Script
https://fast.wistia.com/embed/medias/x2kv0jk0y3/swatch
h2
451.88100001542
461.2560000096
5138
4366
200
image/jpeg
Image
https://d3pjd6pmkypy3v.cloudfront.net/facebook-3-32.png
h2
452.01000000816
467.58200001204
957
449
200
image/png
Image
https://d3pjd6pmkypy3v.cloudfront.net/pinterest-3-32.png
h2
452.29400001699
466.46399999736
1281
773
200
image/png
Image
https://d3pjd6pmkypy3v.cloudfront.net/instagram-3-32.png
h2
452.38699999754
468.61800001352
1314
806
200
image/png
Image
https://d3pjd6pmkypy3v.cloudfront.net/youtube-3-32.png
h2
452.46400000178
475.38800002076
1308
800
200
image/png
Image
https://ajax.googleapis.com/ajax/libs/jquery/1.11.2/jquery.min.js
h2
438.04300000193
443.21900000796
34574
95931
200
text/javascript
Script
https://www.giftadvisor.com/scripts/ga-bootstrap-170614.js
h2
447.30400000117
544.27500002203
10730
37341
200
application/x-javascript
Script
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
h2
447.48100001016
456.28400001442
69027
253668
200
text/javascript
Script
https://a.opmnstr.com/app/js/api.min.js
h2
452.55800001905
478.47100000945
43467
140874
200
application/javascript
Script
https://www.google-analytics.com/analytics.js
h2
452.63900002465
458.41500000097
20631
50205
200
text/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
452.73300001281
459.59900002345
28004
102812
200
application/x-javascript
Script
https://static.hotjar.com/c/hotjar-2878727.js?sv=6
h2
452.84900002298
458.94800001406
2742
4674
200
application/javascript
Script
https://giftadvisor.imgix.net/bg-images/homepage-banner-2-min.jpg?auto=format
h2
472.05300000496
482.45200002566
111993
111493
200
image/avif
Image
https://d2tffphv6ikis2.cloudfront.net/trans-bg-white-min-0531.png
http/1.1
473.54900001665
502.9130000039
631
96
200
image/png
Image
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
410.274
13.791
438.78
12.43
451.225
6.089
470.765
24.173
498.241
5.856
521.822
10.108
532.156
34.274
567.753
15.076
583.628
14.822
599.864
13.223
616.007
5.809
628.318
34.717
663.105
81.368
744.513
21.824
771.572
11.891
783.801
17.945
809.396
26.691
841.554
42.726
885.057
11.693
898.59
17.649
916.255
22.45
941.527
10.352
952.749
37.458
990.278
22.515
1024.42
20.04
1048.445
6.466
1055.156
11.531
1067.551
19.508
1094.309
5.801
1100.159
6.18
1106.547
15.838
1132.038
100.137
1242.19
5.974
1251.839
15.353
1274.14
11.648
1288.128
9.493
1298.313
6.106
1309.462
5.637
1320.312
12.737
1333.304
7.441
1340.988
19.936
1473.582
45.869
1520.562
8.207
1529.023
5.517
1540.802
12.021
1556.547
7.353
1563.95
34.871
1598.857
11.091
1622.547
7.463
1635.43
7.409
1646.48
10.801
1659.261
16.578
1675.848
18.067
1701.358
12.168
1733.412
10.556
1752.408
25.002
1779.543
22.054
1802.072
6.184
1817.789
15.397
1845.243
10.496
1859.431
11.028
1883.67
10.52
1897.423
59.519
1963.669
15.65
1997.287
9.774
2008.134
10.508
2047.327
17.976
2066.363
25.163
2092.622
7.173
2100.877
17.708
2120.74
6.958
2129.833
10.829
2147.204
47.339
2200.857
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2263.724
28.055
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 2.8 s
The time taken for the first image or text on the page to be rendered.

Audits

First Meaningful Paint — 2.8 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 150 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Giftadvisor.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://polyfill.io/v3/polyfill.min.js?features=IntersectionObserver
657
780
Avoid enormous network payloads — Total size was 2,674 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182858
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
175382
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
174314
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
157200
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153589
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144600
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143514
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140694
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
126261
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
121252

Metrics

Time to Interactive — 12.3 s
The time taken for the page to become fully interactive.
Speed Index — 6.0 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 1,030 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 5.4 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 330 ms
Users could experience a delay when interacting with the page.

Other

Properly size images — Potential savings of 1,243 KiB
Images can slow down the page's load time. Giftadvisor.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182384
151359
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
174908
145154
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
173840
144268
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
156699
130043
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153115
127069
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144126
119609
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143040
118707
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140220
116367
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
125760
104367
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
120778
100232
https://embed-ssl.wistia.com/deliveries/61a0a63b253af30e9bced89558f77432.webp?image_crop_resized=960x540
28992
15612
Reduce unused JavaScript — Potential savings of 331 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
87075
69488
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
69027
59926
https://fast.wistia.com/assets/external/E-v1.js
116741
46898
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
66185
44254
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
50986
36466
https://www.googletagmanager.com/gtag/js?id=G-94D80PLYM6
75201
30080
https://www.googletagmanager.com/gtag/js?id=AW-874804903&l=dataLayer&cx=c
59278
27246
https://a.opmnstr.com/app/js/api.min.js
43467
24461
Serve images in next-gen formats — Potential savings of 701 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
182384
81604.55
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
173840
81200.9
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
174908
78728.5
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
156699
72279.9
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
153115
70411.7
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
143040
67893.9
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
140220
67709.85
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
144126
67143.25
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
125760
62198.6
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
120778
60683.8
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
10548
8416.35
Serve static assets with an efficient cache policy — 16 resources found
Giftadvisor.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.hotjar.com/c/hotjar-2878727.js?sv=6
60000
2742
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
300000
50986
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
1200000
87075
https://connect.facebook.net/en_US/fbevents.js
1200000
28004
https://fast.wistia.com/assets/external/E-v1.js
3600000
116741
https://fast.wistia.com/assets/external/wistia-mux.js
3600000
33131
https://fast.wistia.com/assets/external/captions.js
3600000
30068
https://fast.wistia.com/assets/external/engines/manual_quality_video.js
3600000
22637
https://fast.wistia.com/assets/external/interFontFace.js
3600000
18782
https://fast.wistia.com/assets/external/playPauseLoadingControl.js
3600000
16546
https://fast.wistia.com/assets/external/skipControls.js
3600000
16056
https://fast.wistia.com/assets/external/wistiaLogo.js
3600000
13807
https://www.google-analytics.com/analytics.js
7200000
20631
https://www.clarity.ms/eus-e/s/0.6.40/clarity.js
86400000
23975
https://www.giftadvisor.com/scripts/ga-bootstrap-170614.js
2592000000
10730
https://www.giftadvisor.com/images/ga-logo-icon-min.png
2592000000
3331
Avoid an excessive DOM size — 1,660 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1660
Maximum DOM Depth
svg > g > g > path
28
Maximum Child Elements
body
32
Reduce JavaScript execution time — 4.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.giftadvisor.com/
2318.724
1334.444
14.392
https://fast.wistia.com/assets/external/E-v1.js
1126.052
993.272
18.268
Unattributable
488.848
11.912
0.796
https://a.opmnstr.com/app/js/1.bef0c81d.min.js
333.24
140.8
0.452
https://www.clarity.ms/eus-e/s/0.6.40/clarity.js
246.136
224.228
1.892
https://script.hotjar.com/modules.448392d04fd1e15c100a.js
243.588
215.02
11.18
https://www.googletagmanager.com/gtag/js?id=G-94D80PLYM6
217.016
201.512
5.94
https://fast.wistia.com/assets/external/engines/manual_quality_video.js
178.6
148.828
2.348
https://www.googletagmanager.com/gtag/js?id=AW-874804903&l=dataLayer&cx=c
167.884
162.364
3.832
https://a.opmnstr.com/app/js/api.min.js
153.828
142.312
2.784
https://ajax.googleapis.com/ajax/libs/jquery/1.11.2/jquery.min.js
132.808
120.648
2.848
https://fast.wistia.com/assets/external/playPauseLoadingControl.js
127.784
114.676
2.02
https://www.google-analytics.com/analytics.js
121.124
105.732
1.648
https://connect.facebook.net/signals/config/586578442574300?v=2.9.79&r=stable
112.128
98.868
9.224
https://fast.wistia.com/assets/external/wistia-mux.js
78.908
73.716
3.744
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
73.056
65.2
7.16
https://fast.wistia.com/assets/external/captions.js
65.4
60.488
3.396
https://connect.facebook.net/en_US/fbevents.js
59.472
54.932
3.104
https://contextual.media.net/dmedianet.js?cid=8CUN35MC4
54.74
47.832
5.008
Minimize main-thread work — 6.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4507.536
Style & Layout
664.528
Other
594.636
Garbage Collection
369.416
Rendering
185.484
Script Parsing & Compilation
122.872
Parse HTML & CSS
116.156
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/quicksand/v5/32nyIRHyCu6iqEka_hbKsugdm0LZdjqr5-oayXSOefg.woff2
5.0889999838546
https://fonts.gstatic.com/s/quicksand/v5/sKd0EMYPAh5PYCRKSryvW1tXRa8TVwTICgirnJhmVJw.woff2
3.2530000025872
https://fonts.gstatic.com/s/opensans/v13/cJZKeOuBrn4kERxqtaUH3VtXRa8TVwTICgirnJhmVJw.woff2
3.7279999814928
https://fonts.gstatic.com/s/lato/v23/S6uyw4BMUTPHjx4wXiWtFCc.woff2
2.9340000182856
https://fonts.gstatic.com/s/lato/v23/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2
3.376999986358
Reduce the impact of third-party code — Third-party code blocked the main thread for 980 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
310741
588.24
SHOW DETAILS
134479
179.264
SHOW DETAILS
71043
78.992
SHOW DETAILS
70345
55.72
SHOW DETAILS
103601
31.3
SHOW DETAILS
115557
29.612
SHOW DETAILS
21251
13.404
SHOW DETAILS
67666
0
SHOW DETAILS
50986
0
SHOW DETAILS
19083
0
SHOW DETAILS
15244
0
SHOW DETAILS
736
0
SHOW DETAILS
657
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://giftadvisor.imgix.net/gifts-for-a-cook-812657.jpg
https://giftadvisor.imgix.net/birthday-gifts-for-an-old-man-959940.jpg
https://giftadvisor.imgix.net/gifts-for-golfers-and-golf-lovers-670039.jpg
https://giftadvisor.imgix.net/blog-images/33-gifts-for-mom-from-son.jpg
https://giftadvisor.imgix.net/blog-images/36-best-gifts-for-adult-daughter.jpg
https://giftadvisor.imgix.net/blog-images/38-best-gifts-for-stepdad-v2.jpg
https://giftadvisor.imgix.net/blog-images/40-best-gifts-for-stepmom-v2.jpg
https://giftadvisor.imgix.net/blog-images/30-birthday-gifts-for-adult-son.jpg
https://giftadvisor.imgix.net/blog-images/30-best-gifts-for-fifth-anniversary.jpg
https://giftadvisor.imgix.net/blog-images/30-top-gifts-for-older-women.jpg
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
https://www.giftadvisor.com/images/ga-logo-icon-min.png
https://d3pjd6pmkypy3v.cloudfront.net/facebook-3-32.png
https://d3pjd6pmkypy3v.cloudfront.net/instagram-3-32.png
First Contentful Paint (3G) — 5490 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of giftadvisor.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Giftadvisor.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
10
Under $10
25
Under $25
100
$50 to $100
200
$100 to $200
Max
Over $200
FIND GIFTS

Navigation

Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements
div#om-hivl4e5wmta1n9pgklvq > div#om-hivl4e5wmta1n9pgklvq-optin > div.Campaign__innerWrapper > button.portland-CloseButton
Enter your email here...
Sign Up

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that giftadvisor.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
1.11.2
jQuery UI
1.12.1
Preact
10
jQuery Mobile
WebFont Loader
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://giftadvisor.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 12 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
4
Medium
SHOW DETAILS
3
High

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://d3pjd6pmkypy3v.cloudfront.net/ga-logo-m-2.jpg
244 x 65
244 x 65
488 x 130
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for giftadvisor.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Document uses legible font sizes — 99.91% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
small, .small
0.08%
11.9px
SHOW DETAILS
SHOW DETAILS
0.00%
8.95556px
SHOW DETAILS
99.91%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 83% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Show more buttons
27x23
Playbar
Press
32x14
About GiftAdvisor
Press
32x14
Careers
Sign Up
44x14
Recommend a Product
Contact
43x14
Careers
Sitemap
46x14
Affiliate Disclosure
Merchant Dashboard
117x14
List Your Products
Advertise
52x14
List Your Products
Terms of Use
74x14
Privacy Policy
Copyright
53x14
Privacy Policy
Copyright
53x14
Affiliate Disclosure
Recommend a Designer
81x14
Recommend a Product
Recommend a Designer
81x14
Donation Request
facebook
32x32
youtube

Content Best Practices

Links do not have descriptive text — 10 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
40

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of giftadvisor.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of giftadvisor.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 52.207.136.140
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Amazon Technologies Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 104.108.102.254
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.giftadvisor.com
Issued By: Amazon
Valid From: 13th April, 2022
Valid To: 12th May, 2023
Subject: CN = www.giftadvisor.com
Hash: 3ef9e6c0
Issuer: CN = Amazon
OU = Server CA 1B
O = Amazon
S = US
Version: 2
Serial Number: 9343431234357039700060389003942452510
Serial Number (Hex): 07077AB9F1468C2DF892B6429D245D1E
Valid From: 13th April, 2024
Valid To: 12th May, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:59:A4:66:06:52:A0:7B:95:92:3C:A3:94:07:27:96:74:5B:F9:3D:D0
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.sca1b.amazontrust.com/sca1b-1.crl
Certificate Policies: Policy: 2.23.140.1.2.1
Authority Information Access: OCSP - URI:http://ocsp.sca1b.amazontrust.com
CA Issuers - URI:http://crt.sca1b.amazontrust.com/sca1b.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E8:3E:D0:DA:3E:F5:06:35:32:E7:57:28:BC:89:6B:C9:
03:D3:CB:D1:11:6B:EC:EB:69:E1:77:7D:6D:06:BD:6E
Timestamp : Apr 13 12:53:51.454 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:CB:FB:CA:F0:FF:96:12:9A:54:5A:27:
00:04:53:9D:96:76:54:4C:BF:9B:C9:20:2D:F0:7F:32:
3D:24:C1:EB:C3:02:21:00:C9:EE:05:32:C2:4B:5A:4A:
2C:B6:E7:08:55:8F:83:BA:74:08:35:38:4B:02:C4:7D:
9C:4A:77:9D:AE:B0:F9:32
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 35:CF:19:1B:BF:B1:6C:57:BF:0F:AD:4C:6D:42:CB:BB:
B6:27:20:26:51:EA:3F:E1:2A:EF:A8:03:C3:3B:D6:4C
Timestamp : Apr 13 12:53:51.424 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:98:AE:87:BF:DC:F2:30:8F:6D:E8:EC:
F3:C2:FC:46:DF:B4:8A:A6:C3:1F:BA:3F:6C:9A:81:1B:
3B:7A:88:35:CD:02:20:5E:2F:C7:73:61:AD:B6:9E:05:
B0:9C:47:E6:5C:A6:77:59:1F:80:B1:98:38:5F:5C:8E:
4D:E1:70:4A:08:49:29
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B3:73:77:07:E1:84:50:F8:63:86:D6:05:A9:DC:11:09:
4A:79:2D:B1:67:0C:0B:87:DC:F0:03:0E:79:36:A5:9A
Timestamp : Apr 13 12:53:51.450 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:D7:37:05:14:FD:37:04:53:63:18:AD:
FB:98:4C:11:42:BC:C9:37:AE:F9:BD:6D:21:C0:78:00:
33:E2:AD:60:01:02:21:00:FC:6A:80:24:A0:93:72:38:
1E:8B:00:AA:C6:6A:25:00:1B:45:BD:74:F8:00:F2:C0:
B8:E4:5B:91:77:AD:BA:15
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:giftadvisor.com
DNS:www.giftadvisor.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
giftadvisor.com. 52.207.136.140 IN 60
giftadvisor.com. 54.146.249.2 IN 60

NS Records

Host Nameserver Class TTL
giftadvisor.com. ns-1486.awsdns-57.org. IN 21600
giftadvisor.com. ns-1578.awsdns-05.co.uk. IN 21600
giftadvisor.com. ns-398.awsdns-49.com. IN 21600
giftadvisor.com. ns-789.awsdns-34.net. IN 21600

MX Records

Priority Host Server Class TTL
1 giftadvisor.com. aspmx.l.google.com. IN 300
10 giftadvisor.com. alt3.aspmx.l.google.com. IN 300
10 giftadvisor.com. alt4.aspmx.l.google.com. IN 300
5 giftadvisor.com. alt1.aspmx.l.google.com. IN 300
5 giftadvisor.com. alt2.aspmx.l.google.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
giftadvisor.com. ns-1486.awsdns-57.org. awsdns-hostmaster.amazon.com. 900

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 8th September, 2022
Content-Type: text/html; charset=UTF-8
Server: Apache/2.4.16 (Win64) OpenSSL/1.0.2d PHP/7.0.9
Expires: 19th November, 1981
Cache-Control: no-store, no-cache, must-revalidate
Connection: keep-alive
Set-Cookie: *
X-Powered-By: PHP/7.0.9
Pragma: no-cache

Whois Lookup

Created: 29th August, 1996
Changed: 8th May, 2022
Expires: 28th August, 2030
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: ns-1486.awsdns-57.org
ns-1578.awsdns-05.co.uk
ns-398.awsdns-49.com
ns-789.awsdns-34.net
Owner Name: Registration Private
Owner Organization: Domains By Proxy, LLC
Owner Street: DomainsByProxy.com
2155 E Warner Rd
Owner Post Code: 85284
Owner City: Tempe
Owner State: Arizona
Owner Country: US
Owner Phone: +1.4806242599
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
2155 E Warner Rd
Admin Post Code: 85284
Admin City: Tempe
Admin State: Arizona
Admin Country: US
Admin Phone: +1.4806242599
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
2155 E Warner Rd
Tech Post Code: 85284
Tech City: Tempe
Tech State: Arizona
Tech Country: US
Tech Phone: +1.4806242599
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Full Whois: Domain Name: giftadvisor.com
Registry Domain ID: 1616661_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: https://www.godaddy.com
Updated Date: 2022-05-08T21:27:47Z
Creation Date: 1996-08-29T23:00:00Z
Registrar Registration Expiration Date: 2030-08-28T23:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 2155 E Warner Rd
Registrant City: Tempe
Registrant State/Province: Arizona
Registrant Postal Code: 85284
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 2155 E Warner Rd
Admin City: Tempe
Admin State/Province: Arizona
Admin Postal Code: 85284
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 2155 E Warner Rd
Tech City: Tempe
Tech State/Province: Arizona
Tech Postal Code: 85284
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=giftadvisor.com
Name Server: NS-1486.AWSDNS-57.ORG
Name Server: NS-1578.AWSDNS-05.CO.UK
Name Server: NS-789.AWSDNS-34.NET
Name Server: NS-398.AWSDNS-49.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-09-08T14:06:29Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.
View Raw Whois

Nameservers

Name IP Address
ns-1486.awsdns-57.org 205.251.197.206
ns-1578.awsdns-05.co.uk 205.251.198.42
ns-398.awsdns-49.com 205.251.193.142
ns-789.awsdns-34.net 205.251.195.21
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